Point of New
Brand identity and website design for a German language school focused on cultural integration, supporting individuals and corporate teams navigating life and work in Germany.
Overview
Point of New approached me with an existing brand and website that no longer reflected the quality and direction of their services.
The goal was to reposition the company towards corporate clients while maintaining their personal and human approach to teaching.
I led the full visual redesign, developing a new brand identity, designing and building the website in Wix, and creating a set of printed materials including business cards, brochures, and presentation folders used in client meetings.
Challenge & Results
The main challenge was finding the right balance between a professional, trustworthy presence for corporate clients and a personal, engaging tone that reflects their teaching style.
The previous identity lacked clarity, consistency, and visual direction, making it difficult to communicate their value, especially in a corporate context.
The new visual system combines a restrained, corporate-friendly foundation with expressive details, using hand-drawn elements and a bold accent color to introduce personality while maintaining clarity and structure.
This approach extends into the website through motion and custom illustrations, creating a more engaging and contemporary experience.
As a result, Point of New now communicates with greater clarity and professionalism. The new identity is used across their website, printed materials, and corporate workshops, supporting their shift towards B2B clients and strengthening how they present their services.
